OUR BRANDS
Founded in 2015, the IdeaCrate Edutainment Company’s brand portfolio has gone from strength-to-strength over the years. IdeaCrate’s journey started with one family entertainment centre in 2016, which currently stands at seven and set to touch 14 by the end of 2023.
Orange Wheels:
Play, Discover, Create
Orange Wheels is IdeaCrate Edutainment Company’s flagship brand – a unique one-stop edutainment destination for children aged six months to eight years. Built on the principles of ‘Play, Discover, Create’, Orange Wheels offers a safe, hygienic, fun and nurturing environment for children to enjoy unrestrained play time with immersive activities. A family-friendly edutainment destination, Orange Wheels seeks to create memorable experiences for children and parents as their preferred ‘happy place’.
Following biophilic design aesthetics, Orange Wheels offers an outdoors-in environment to help connect children with nature in a safe and temperature-controlled environment. Based on a holistic development framework, Orange Wheels offers aesthetically appealing play structures and mindfully curated activities that improve a child’s physical strength and motor skills all the while having fun. From dedicated soft play areas to role play based on real-life activities, climbing walls to art & craft studio, Orange Wheels offers boundless ‘eduventure’ for its young patrons, supporting their cognitive, emotional and social development.
Taking the experience a notch higher, every Orange Wheels houses a café for parents to relax or work, a child-centric salon, a party venue for celebrations and events and a dedicated retail area offering books, toys and back to school items, among others. Further, Orange Wheels also organises educational workshops for parents on various topics ranging from mindful parenting to offering children enough mental stimulation to explore and learn.
What’s more, a team of qualified, passionate and dedicated individuals at Orange Wheels work tirelessly to ensure each centre offers a unique proposition alongside the regular bouquet of activities. The first Orange Wheels centre at Al Wahda Mall (spanning 1,030 sqm) that opened in 2016 has a climbing wall. Launched in 2019, the second centre at Al Raha (spanning 787 sqm) offers a nature-centric environment, while Orange Wheels at Town Centre Jumeirah (spanning 466 sqm) has a splash play area. Continuing its journey of excellence in the edutainment industry, Orange Wheels is all set to expand in the UAE with four new centres coming up at Dubai Digital Park in Dubai Silicon Oasis and Nakheel Mall in 2021 and Al Warqa and Al Barsha towards beginning of 2022.
What’s more, a team of qualified, passionate and dedicated individuals at Orange Wheels work tirelessly to ensure each centre offers a unique proposition alongside the regular bouquet of activities. The first Orange Wheels centre at Al Wahda Mall (spanning 1,030 sqm) that opened in 2016 has a climbing wall. Launched in 2019, the second centre at Al Raha (spanning 787 sqm) offers a nature-centric environment, while Orange Wheels at Town Centre Jumeirah (spanning 466 sqm) has a splash play area. Continuing its journey of excellence in the edutainment industry, Orange Wheels is all set to expand in the UAE with four new centres coming up at Dubai Digital Park in Dubai Silicon Oasis and Nakheel Mall in 2021 and Al Warqa and Al Barsha towards beginning of 2022.
