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Founded in 2015, the IdeaCrate Edutainment Company’s brand portfolio has gone from strength-to-strength over the years. IdeaCrate’s journey started with one family entertainment centre in 2016, which currently stands at seven and set to touch 14 by the end of 2023.

Orange Hub

Fun, Futuristic, Family-friendly

With a mission to stand out in a crowded amusement industry, IdeaCrate Edutainment Company created its indoor family entertainment centre Orange Hub. From toddlers to teens, Orange Hub offers something to entertain every visitor – from carousel, soft play area and trampoline to laser tag and arcade games as well as billiards, foosball and simulator games.

orange hub

Promoting family bonding, Orange Hub offers activities that are mindfully curated for the whole family. There is a separate area for billiards with PlayStations installed, which appeal as much to the pre-teen and teenage visitors as much to father-son teams. Recreating a carnival-like experience, the redemption games are a huge hit among slightly older children, offering them instant gratification. For the younger patrons, there is the all-time favourite carousel as well as trampoline. In addition, there are kiddy rides and mini bumper bikes, safely designed for young children. The mini flight simulator is a huge attraction among families. These aside, arcade games, mini bowling, driving and shooting games and laser tag appeal to children and teenagers.

Futuristic in nature, Orange Hub sports a refreshing look and feel with its design aesthetics including age-wise zoning of wide spaces, coupled with splash of colours and unique merchandise. Offering a clean and fun environment, Orange Hub is extremely careful about safety requirements, constantly inspecting its rides following the stipulated guidelines. Orange Hub also offers a food and beverage area for families to buy quick grabs in between having fun.

The first Orange Hub location was launched in Al Wahda Mall in 2017, followed by locations in the Mall of Umm Al Quwain and Al Dhafra Mall in Bada Zayed. While pandemic-induced challenges led to temporary closure of its Al Wahda Mall location, Orange Hub is gearing up for several openings across the UAE, starting with Khalifa City Mall in Abu Dhabi, Dubai Digital Park at Dubai Silicon Oasis in Dubai; and Sharjah Central.