We're IdeaCrate
A Leading Edutainment Company in UAE.
Founded in 2015, Abu Dhabi headquartered IdeaCrate Edutainment Company is the brainchild of conscious entrepreneur, informed early learning advocate and a mother of three, Shifa Yusuffali. The IdeaCrate Edutainment Company specialises in innovative, multi-faceted and mindfully developed edutainment brands including Orange Wheels, Orange Hub and Orange Seeds Nursery.
Emulating the true essence of edutainment, the IdeaCrate concepts are built in a manner that make learning a fun experience through entertaining activities. With a razor-sharp focus on real value creation, the ‘Orange’ brands use innovative methods of play-based learning to improve motor skills and foster a collaborative spirit among children.
By offering an environment where children can play in an unrestrained manner in a safe environment, coupled with sensory based learning, IdeaCrate has created a niche for itself in both early years’ education and the family entertainment space. The company’s success is driven by a qualified and empathetic team focused on creating meaningful and memorable experiences for its young patrons.
There are numerous offerings to thrill and engage young adults too, with a range of exciting activities – from arcade games and bowling to simulators and laser tags – powered by futuristic technology.
With a solid and well-thought-out expansion plan, IdeaCrate Edutainment Company is strengthening its regional presence as a leading name in the edutainment and early-years education space. The company is on a journey to revolutionise the world of Family Entertainment Centres – one FEC at a time!
Vision
Our vision is to achieve excellence and set a benchmark in the global edutainment and early years education space.
Mission
Our mission is to offer unmatched active learning and entertaining experiences to young patrons by leveraging our state-of-the-art facilities and knowledge of our qualified people.
Our Values
Fun n Learn
We believe in letting children have unrestrained fun and engage in sensory learning.
Fulfilling
We believe in creating fulfilling and memorable experiences for children and young adults.
Family oriented
We believe in developing holistic, family-focused concepts that are safe, enriching and differentiated.
MESSAGE FROM CEO
The importance of family as the foundation for building flourishing societies was inculcated in me throughout my upbringing. After becoming a parent, I fully understood the need for a quality, safe and stimulating environment for our children to grow and thrive in.
In many ways, this realisation led to the establishment of IdeaCrate with a strong desire to create memorable experiences supported by enriching, unrestrained, safe and family friendly spaces.
Today it is more important than ever to focus on quality childcare, raise awareness, seek advice and share experiences to support each other to raise our future generations as conscious and confident individuals.
Confident that we will achieve excellence in the educational and edutainment industry.
Shifa Yusuffali, Founder & CEO