Cyril was born and raised in Jaipur, India and completed his engineering from the southern part of the country making him a blend of both ends. Cyril’s love for sweet’s is beyond this planet, even the guys at tea stalls around the office adds extra sugar while serving him tea laugh
At Ideacrate his responsibilities involve managing all phases related to opening of FEC which includes designing, tendering, planning, authority approvals, coordinating with various teams involved in project execution and handing over the FEC to operations team in a flawless manner. When not working you can find him in a badminton, squash or volleyball court in the neighbourhood.
Chantilly is our cookie monster and food panda fused into one. Visit her desk for unlimited supply of cookies and if it’s your lucky day she will bring great stuff from her samples for us to taste. She works closely with the finance team handling the purchase division. You will find her most of the times on the phone negotiating with vendors and comparing quotations. She for sure brings to the team a touch of compassion with some outstanding initiatives.
Born and raised in Coorg one of the most beautiful places in India, Dechamma brings to our team an unending supply of adventurous stories and travel goals. She is our laughing therapy, in a very serious situation she makes sure you don’t look sulky. She ensures smooth coordination between various departments and is responsible for all the senior management meetings. With an MBA in marketing and extensive experience in coordinating with higher management she brings Midas touch to our team.
Jagat is our go to man for literally anything related to technology. From being SOS’d for the silliest reasons like a frozen screen to solving the most complex networking issues this is our own upgrade of Sheldon Copper you could say this guy is one lab accident away from creating our own Skynet. Jagat brings to the team a fantastic experience from the IT industry, from implementing ERP’s in multiple locations to ensuring our entire IT infrastructure in functional and up-to-date.
Sajal is the sole reason why we pick restaurants with veg food during team outings. With an obsession for North Indian sweets and a strict vegan diet, his desk is usually our inhouse sweet mart. Sajal brings a vast experience of over 5 years in the financial industry handling various key projects with leading brands. At Ideacrate he heads an enthusiastic finance team responsible for daily accounting and all other financial tasks. In a nutshell for Sajal excel sheets and number crunching can be considered as substitutes to oxygen.
If we ever participate in Man v/s Food championship Shibil will be our contender. A country side Kerala boy with spiderman level skills on calculators. His eye for detail in accounts makes him an integral component of Ideacrate finance team. On a regular day you will find him immersed in accounting sheets or visiting operations to ensure the financial protocols are up-to-date. If not at his desk pantry or food court is the next best location to find him.
Shahaz one of the youngest members of the team comes with a craze for cars and fitness. As a part of a curiosity driven marketing and business development team he brings new ideas and concepts to our business. He acts as the representative of the younger generation decoding their demands in a language we understand.
Sivadas is the guy who makes our brand visible. If you have not heard about us blame him. Born and brought up in the smallest state of India, Sivadas is the unofficial brand ambassador of Goa Tourism in our team if not working, you can hear him talking to someone about how awesome life was back in Goa. Shiv brings to the team 7+ years of experience in Marketing and Management. Over this period, he has led various projects including branding, digital marketing, media & PR. He spends majority of his time in brainstorming new marketing ideas with his team and fusing them in line with operations.
Raunak has over 9 years of experience in finding missing pieces of any team. At Ideacrate he plays the role as Head of Happiness. From making us go all ethnic during festivals to having some fun activities at work it’s all brewed his cabin. He introduces us to the new employees and makes sure everyone feels at home.
Rezmi is our birthday party specialist, from making sure the surprise stays a surprise (Well to be fair a few times at least) to arranging a different cake every time she is our in-house event planner. At Ideacrate she is assisting the HR department and looking after the admin requirements.
CEO, IDEACRATE EDUTAINMENT COMPANY
With entrepreneurial instincts tailored in her genes, Shifa Yusuffali noticed the gap in the market for quality facilities and services in ‘edutainment’. Her experience in keeping her toddlers engaged made her focus on the critical service demands for kids in general. This led her foraying into the Education, Edutainment & Entertainment industry. She currently heads Idea Crate a group with diversified interests into entertainment and edutainment concepts and has imminent plans to venture into the education industry as well.
While Shifa’s interests are wide and varied – from gastronomy to photography and traveling – her experiences as a mother to two toddlers greatly influenced her decision to expand into the Education and Entertainment market. Being a parent and a favorite aunt, it was easy for her to relate to other parents who often struggle with indoor activity options that can keep their children entertained and at the same time enriched. Shifa dared to break the trend of this highly pronounced and populated industry by marrying traditional business practices with innovation, invigoration and inspiration. With that, she decided to launch Ideacrate Edutainment Company, with its first brand, Orange Wheels, a unique one-stop educational and entertainment centre for the whole family located on the Ground Floor of Al Wahda Mall extension. This innovative indoor play center features various fun zones including two play structures (Mega for 5 to 12 years and Junior for under 5’s), climbing walls, O-Town, A&C or arts and crafts area, gym, classrooms and party halls, SalOn and spa for kids and moms, Café-O serving healthy treats for the whole family, and retail space. Following the success of this venture she moved into the Family Entertainment launching her first concept as Orange Spin again in Al Wahda Mall extension which caters to the entertainment needs of teenagers and adults by providing them with numerous options such as Laser Tag, F1 Stimulators, Mini Bowling and a range of Arcade Games.
When it came to opening her own venture, Shifa’s priority was to give back to the community of the UAE where she was born and brought up so she ensured the venue complies to the highest standards of safety and quality. Shifa’s eye for aesthetics and creativity can be seen throughout the premises of Orange Wheels & Orange Spin as she was personally involved in selecting concepts, designs and color themes – after all, her business philosophy is to treat each venture as an extension of her family.
Shifa operates from her head office at Idea Crate currently, which is engaged in realizing her vision of spreading the unique concepts across UAE. With five expansion projects planned in the upcoming years Shifa is confident of taking her dreams to the next level.
Shifa also holds a Business Administration degree with a focus on Marketing and is the youngest daughter of Mr. Yusuffali M.A., the Managing Director of Lulu Group, who ranks among the top business personalities in Asia, so it’s not far-fetched to say that entrepreneurship is in her DNA! With business affluence in the backbone and the greatest support of the parent company, Shifa aims to build home grown brands and concepts through her entrepreneurial journey.