CEO, IDEACRATE EDUTAINMENT COMPANY
With entrepreneurial instincts tailored in her genes, Shifa Yusuffali noticed the gap in the market for quality facilities and services in ‘edutainment’. Her experience in keeping her toddlers engaged made her focus on the critical service demands for kids in general. This led her foraying into the Education, Edutainment & Entertainment industry. She currently heads Idea Crate a group with diversified interests into entertainment and edutainment concepts and has imminent plans to venture into the education industry as well.
While Shifa’s interests are wide and varied – from gastronomy to photography and traveling – her experiences as a mother to two toddlers greatly influenced her decision to expand into the Education and Entertainment market. Being a parent and a favorite aunt, it was easy for her to relate to other parents who often struggle with indoor activity options that can keep their children entertained and at the same time enriched. Shifa dared to break the trend of this highly pronounced and populated industry by marrying traditional business practices with innovation, invigoration and inspiration. With that, she decided to launch Ideacrate Edutainment Company, with its first brand, Orange Wheels, a unique one-stop educational and entertainment centre for the whole family located on the Ground Floor of Al Wahda Mall extension. This innovative indoor play center features various fun zones including two play structures (Mega for 5 to 12 years and Junior for under 5’s), climbing walls, O-Town, A&C or arts and crafts area, gym, classrooms and party halls, SalOn and spa for kids and moms, Café-O serving healthy treats for the whole family, and retail space. Following the success of this venture she moved into the Family Entertainment launching her first concept as Orange Spin again in Al Wahda Mall extension which caters to the entertainment needs of teenagers and adults by providing them with numerous options such as Laser Tag, F1 Stimulators, Mini Bowling and a range of Arcade Games.
When it came to opening her own venture, Shifa’s priority was to give back to the community of the UAE where she was born and brought up so she ensured the venue complies to the highest standards of safety and quality. Shifa’s eye for aesthetics and creativity can be seen throughout the premises of Orange Wheels & Orange Spin as she was personally involved in selecting concepts, designs and color themes – after all, her business philosophy is to treat each venture as an extension of her family.
Shifa operates from her head office at Idea Crate currently, which is engaged in realizing her vision of spreading the unique concepts across UAE. With five expansion projects planned in the upcoming years Shifa is confident of taking her dreams to the next level.
Shifa also holds a Business Administration degree with a focus on Marketing and is the youngest daughter of Mr. Yusuffali M.A., the Managing Director of Lulu Group, who ranks among the top business personalities in Asia, so it’s not far-fetched to say that entrepreneurship is in her DNA! With business affluence in the backbone and the greatest support of the parent company, Shifa aims to build home grown brands and concepts through her entrepreneurial journey.